Reseller Data Collection

As far as local business listings go, you’re only as good as your database: Adsmobo among India’s largest business listings businesses has introduced a Reseller program, writes Pluggd.in. Adsmobo is looking to pay people to collect data for their database – resellers will be paid Rs. 15 for every unique data (not in Adsmobo  records), and an additional Rs. 5 for a photo. Not a new model – print based Yellow Pages listings have traditionally charged for listings, and had feet-on-the-street for collecting data and selling space in their listings.

It’s interesting that Adsmobo is replicating this model for its telephonic and website based business search service: they are effectively recruiting a large, on-ground sales force that will sell sponsored/premium search results, and help scale its advertiser base significantly (hence perhaps bring stability to revenues?). We see this more as a sales initiative than a data collection initiative: sure you need to keep updating your data (data validation is critical), but that can also be seen as a starting point for the sales process for Adsmobo


Adsmobo offers the recruit 33% of money earned from Ad Booking Listings (which we assume will be used for lead generation by businesses), and 20% of the money paid for monthly renewals.